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About Lauren

Compulsive connector. Underdog superfan. Collector of friends.

Lauren has spent her career as an in-house marketer and business developer for knowledge-led agencies and firms.

She's drawn to people and businesses that blend technical expertise with empathetic design and service—companies that create the things we use every day that make lives better.

 

An award-winning marketer, Lauren is driven by curiosity, deeply values purpose, and leads with humor. 

  • LinkedIn

What I believe

I've spent my career of nearly 20 years working as an in-house marketer in the design / construction and digital marketing spaces. Two very different industries with a lot of similarities: deep technical expertise, high fees, high risk, long sales cycles, long production schedules, and most importantly, trust as the foundation. 

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And I've learned one key thing: the path to that trust is built on visibility, connection, and community.

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Traditional B2B marketing "wisdom" does not necessarily work in these spaces. There is a place for it, but it's a supporting role. In these worlds, clicks do not necessarily equal dollars. Connections do. And an intentionally-built community—one which you participate in, give back to, and encourage—will fill your cup in more ways than one. 

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Building your own table will not just feed you; it feeds your whole community. 

The particulars

Speaking & such

  • "Bombs have more fun: A playful approach to failure" | Women in Industry Day 2026

  • "More than WCAG: Meeting the Accessibility Deadline" |  MASHSMD 2025, CHPRMS 2025

  • "Consumer-driven value propositions: Discover your differentiators to drive user experience | MASHSMD 2024, CHPRMS 2024

  • "Secrets of the Best Intranets" | CHPRMS 2021 + virtual session with Greystone

  • ...and various improv, sketch, and standup performances since 2017

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Service

  • Carolinas Healthcare PR & Marketing Society (CHPRMS)

    • Sponsorships Chair (2023-2025)​

    • Conference Committee Chair / Incoming President (2026)

  • Mid-Atlantic Society for Healthcare Strategy & Market Development (MASHSMD)

    • Sponsorships Chair (2023-present)​

  • Women in Industry Day

    • Founding Conference Planning & Executive Committee (2018-2020) ​

  • Society for Marketing Professonal Services, Palmetto Chapter (SMPS)

    • President (20​

    • Secretary (20

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Awards 

  • Marketer of the Year 2025 | Swaay Health

  • 40 Under 40 2023 | Charleston Regional Business Journal 

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